Company Focus on Local Customer Service; Two-Year Price Plan Guarantee

(MARSHFIELD, MASS.) — McShane Yacht Sales, a 11-year-old local company that sells and services a variety of pleasure boating brands on the South Shore and on Cape Cod, has this week officially launched its new website,

McShane Yacht Sales has two locations, in Marshfield just off Route 3, and on Route 28 in South Yarmouth. The company sells and services new power boats from Seaway, Eastern Boats, Crownline, and Sea Fox, maintains an active boat brokerage service for previously owned boats, and employs factory-trained technicians to service inboard and outboard engines from Honda Marine, Mercury and Yamaha.

“It was definitely time for an upgrade in our public-facing website,” said company owner Dave McShane who, with his wife Rosa, founded the company more than a decade ago. “We needed a more modern and graphic look to introduce our customers to our company and the lines we carry.”

The new website, along with a new program of social media, eblasts and blogs about the boating lifestyle, were all designed and implemented by Fuel Media, Inc., a highly specialized online marketing design and implementation firm that helps clients develop an effective online presence and connect with customers. The company’s expertise extends to website design, social media marketing and online marketing and advertising strategies.

“Fuel Media really tapped into the customer-oriented way we do business,” McShane said. “In both our new boat business and our brokerage, we are known as the friendliest, most knowledgeable sales and service company helping boaters throughout southern New England find and enjoy the best boat possible.”

One of the main selling points McShane offers its customers is its two-year price guarantee program. Any customer who purchases a new power boat from McShane can upgrade to a boat of equal or greater value any time over the next two years, and have the full amount of the original purchase price applied to the new boat purchase.  Full details are available on the new website.

In addition to the new website, Fuel Media will continue working with McShane Yacht Sales to expand and improve its social media presence, its email marketing programs and other digital branding promotions.


For More Information:

McShane Yacht Sales
(781) 837-0115

Fuel Media, Inc.
(617) 642-0792